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How to Rank High in Baidu How to Rank High in Baidu

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How to Rank High in Baidu

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How to Rank High in Baidu


Does anyone know of any concrete information (How to Rank High in Baidu) about what factors influence high rankings in baidu as compared to other engines like GG and YH? how is baidu similar/different from the other engines in terms of what on and off page elements are important?


Some background: I'm an in-house SEO working across about 40 countries and we do fairly well on GG, MSN, YH worldwide, but baidu has our .cn sites pretty much nowhere. I don't think there's a crawl problem (How to Rank High in Baidu), so I'm assuming it's something related to which factors weigh highest for baidu. Is anyone ranking well in baidu with tactics that are unusual for other engines? --How to Rank High in Baidu


Yes, as far as paid advertising is active for your keywords they will always show up on top of organic results(How to Rank High in Baidu). The only way for organic results to move up is if some advertisers pause or stop their ads. From the baidu PPC account the advertiser can actually choose which spot he want to be. The higher the spot, the higher the CPC.

For competitive keywords, SEO is pretty much worthless, you will need to open that baidu PPC account to get a first page listing. --How to Rank High in Baidu

There are reports that for business related keywords, even if there is no or not enough advertisers, baidu will manually push a site which has been doing organically pretty well down a couple of pages, just to force the owner to pay them for advertising... --How to Rank High in Baidu